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Objectif Végétal : une dynamique partenariale

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    Review of the main concepts

    Review of the main concepts

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    Sensory analysis, a tool to assess product quality


    Evaluation of a product quality is SUBJECTIVE.

    Numerous biases may modify consumers’ perceptions (adaptation, tiredness, interactions between testers…)

     

     

    Sensory analysis is a science based on a set of methods measuring sensory perceptions.

     

    It enables to assess:

     differences

     preferences

     attitudes,

    motivations, behavior

    « Descriptives » trials performed by trained panels

    Hedonic trials  
    performed by consumers without any training

    « Qualitative » trials performed by consumers without any training

                                               

    Understanding consumers’ liking to support innovation

    Sensory analysis links: 

    • the results from expert panels ( = sensory descriptions)
    • the results from consumer test ( = sensory preferences)

    To map sensory preferences of consumers on the basis of  objective criteria and help professionals to:

    • breed  plants that meet consumers’ expectations
    • segment their products
    • improve their marketing communication

                                                     

    Sensotype the products to accelerate plante breeding and segmentation

    Sensory analysis is a transversal science that enables numerous research teams of SFR Quasav to work towards creation of plant products that meet producers and consumers expectations: new varieties of apples, pears, roses, new cultural practices to improve aesthetic quality of ornamental plants, new process to improve the organoleptic qualities  of wine or cider… The researchers of GRAPPE  laboratory (ESA, unit under contract with INRA) and of some teams of IRHS have been producing knowledge, methods and tools dedicated to the professionals of the plant sector in order to better understand the consumers’ expectations and integrate them in the innovation process.

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    Contacts

    Looking for partnership?

    Four contacts to help you build your projects and support them:

     

    • Céline Brasse,


    in charge of Cellule Etudes of GRAPPE research unit.

    c.brasse@groupe-esa.com

     

    • Olivier Dubois,


    mission head Development Companies and Territories.

    olivier.dubois@vegepolys.eu

     

    • Ronan Symoneaux,


    research engineer Sensory analysis.

    r.symoneaux@groupe-esa.com

     

    • Tanegmart Redjala,


    close interface with the laboratories of the Research Federative Structure Quasav.

    tanegmart.redjala @ univ-angers.fr